Sell Your Home For More

More showings, increased demand, higher offers, and less time on the market

Icon sets the standard in Houston for professional listing marketing, with seductive twilight photography, strategic creative writing, and powerful online exposure–meaning you get more buyer traffic, more demand, and a higher selling price for your home. Who you choose to sell your home seriously impacts your selling price and selling speed. Staging and preparation, pricing, marketing, and negotiating skills determine whether your home sells in a week for top dollar…or if your home is the one that sits on the market for months with constant price drops. Our award-winning marketing system consistently nets an average 98% of list price in less than 40 days on the market.

Sell Your Home For More

More showings, more demand, higher offers, and less time on the market

Powerfully Seductive Marketing

Successful home selling starts with seductive marketing. Our gorgeous twilight photography and strategic creative writing makes your home stand out from the crowd...and more importantly we aim to make buyers fall in love with your home before they ever step foot inside. Home buying is an emotional process, and the key is making emotional connections with targeted home buyers from the first moment they see your home online. The majority of listing agents fail to execute this crucial task when listing a home, while others ignore it altogether. Our success selling Houston homes is built on seductive marketing.

Home Staging and Listing Preparation

Preparing a home for listing is the first step in our marketing process, and it can literally make or break your selling success. Home staging doesn't necessarily mean buying or leasing furniture and decor to reinvent your home. Instead, we work with your existing decor to create the right atmosphere for both showings and photography. Through over a decade of trail and error we have fine-tuned our staging approach to minimize distractions, showcase functionality, create ideal spacial perceptions, and encourage home buyers to visualize your listing as their home.

Expert Negotiating

Your listing agent represents your interests above anything else, so their negotiating savvy is paramount when it comes to maximizing your investment. Our negotiating strategies start during the first conversation with a potential buyer or buyer's agent...typically before they even show the home. Our focus on your bottom line continues through every interaction and covers every detail and term of the purchase contract. Whether it's $20 or $2,000, we fight for your money while keeping you on the path to closing and funding.

Seductive Marketing

Successful home selling starts with seductive marketing. Our gorgeous twilight photography and strategic creative writing makes your home stand out from the crowd…and more importantly we aim to make buyers fall in love with your home before they ever step foot inside. Home buying is an emotional process, and the key is making emotional connections with targeted home buyers from the first moment they see your home online. The majority of listing agents fail to execute this crucial task when listing a home, while others ignore it altogether. Our success selling Houston homes is built on seductive marketing.

Home Staging and Listing Preparation

Preparing a home for listing is the first step in our marketing process, and it can literally make or break your selling success. Home staging doesn’t necessarily mean buying or leasing furniture and decor to reinvent your home. Instead, we work with your existing decor to create the right atmosphere for both showings and photography. Through over a decade of trail and error we have fine-tuned our staging approach to minimize distractions, showcase functionality, create ideal spacial perceptions, and encourage home buyers to visualize your listing as their home.

Expert Negotiating

Your listing agent represents your interests above anything else, so their negotiating savvy is paramount when it comes to maximizing your investment. Our negotiating strategies start during the first conversation with a potential buyer or buyer’s agent…typically before they even show the home. Our focus on your bottom line continues through every interaction and covers every detail and term of the purchase contract. Whether it’s $20 or $2,000, we fight for your money while keeping you on the path to closing and funding.

Amazing! Ahead of the pack! Marketing skills were different from any other Realtor I’ve worked with in the past. Communication and metrics were impressive. Pictures of my home made me want to buy it myself 🙂

Becky

Johnny Schiro and his firm Icon Real Estate have, in my experience, a unique business model. Everyone at the firm worked as one to move the process forward. This communicated a high level of interest to me. They also had new and effective ideas in marketing my property that I feel contributed to our success in getting the right price quickly.

Jack & Elin

Johnny Schiro & his team were fantastic to work with. They were very punctual, followed through on all their small promises, and sold our home quickly at the price they said they could get. Awesome experience…A+++

Brandon & Amy

Icon got me results and that’s what matters most. Excellent pictures for the home to get people interested and they were super to work with. Highly recommend them!

Colin

Thank you for guiding us through the rocky market & keeping us focused on the big picture.

Jerry & Janice

5 star service, you can’t go wrong with these guys! Thanks!

Van

AWESOME SERVICE!!!!!

Lindsey

Amazing! Ahead of the pack! Marketing skills were different than any other realtor I have worked with before. Communications and metrics were very impressive. Pictures of my home made me want to buy it myself 🙂

Becky & Kevin

Icon really got it done for me. Johnny and staff are outstanding. They were there to help whenever needed. Highly recommend them!

Colin

The absolute Best of the Best. Words can not express the efficiency and professionalism this team has. From A to Z, the staging of our home to all the marketing aspects they offered. Their word is THEIR WORD! Which is hard to come by these days in any business. They sold our home within 30 days!

Bill & Linda

If you are looking for the best of the best to help you, look no further than Icon Real Estate. It’s always nice when your expectations are not only met but exceeded. Thanks again Icon!

Johnny is quite an amazing resource when it comes to home buying. I would never have been able to get through this endeavor without his expert, timely, and wonderful advice and knowledge. He is a star representative of the real estate profession in a day where you have to be concerned about your representation. I would recommend Johnny to any and all that need a Realtor!

Keri & Casey

An excellent experience. Johnny was knowledgeable and always quick to help out.

Colin K.

If you want a team that will shoot you straight and give you the best chance of selling your home, then look no further! They will always be the only realtors I would ever use or recommend. Their 41 day average is no joke! Our home sold in 2 days! If you do not have them representing you, then you are missing out.

Elias & Lyda

The best in the business. If you need anything done with Real Estate, you don’t need to look any further.

Casey & Carrie

Johnny is a great guy and realtor, he and his staff took wonderful care of us, we look forward to working with Johnny again.

David

Thank you Icon Realty for making the selling of our house so easy. You went above and beyond to make the experience great! Your professionalism, awesome photography, and willingness to go the extra mile made us glad we chose your team. Thanks again!

Sheila & Justin

The house pictures looked great, no doubt a major factor in getting it sold quickly. Johnny and his team were fantastic!

John

Johnny is my expert in the field. If you were having brain surgery, you find the best surgeon. That is what I’ve done here when needing a Realtor.

Casey

Completely different than any other Realtor I’ve met. Their marketing truly made a difference, as we had non-stop showings and multiple offers within 2 weeks of listing.

Billy

Photos were excellent!! Follow-up was thorough and consistent. Very professional, results-driven team. Great job – thank you!

Tony

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