Reading Time

4 min

A Look at Houston's Q3 2024 Market Conditions

Johnny Schiro

Johnny Schiro

Broker, Icon Real Estate

Last updated 10/21/2024

Houston home builder sold homes market share in the third quarter of 2024
Lennar Homes and DR Horton claim a full 25% of the Q3 new homes market

Here we are in the last quarter of 2024—almost through the pre-election market trepidation! So how did Houston real estate perform in Q3 of 2024? It could have been better...but it certainly could have been worse. Let’s take a look at the numbers!

Market Stats Reminder

We only include residential home sales (single-family, townhouse, and condominium properties) from what we geographcally consider to be the Greater Houston Area. These numbers might differ from the standard HAR-produced reports that you see syndicated elsewhere.

Basic Stats

The vitals for Q3 2024:

From July 1st to September 30th, 2024

Units Sold:

21,207

Average Sold Price:

$428,925

Average Sold Discount:

5%

Average Price Reduction:

2%

Average DOM:

67

Sales have slowed a bit, despite a rising number of homes listed for sale. In 2024’s 3rd quarter we saw 21,207 closings—down 6% versus 22,560 in Q3 of 2023. The units sold metric was boosted by a surprising increase in new homes activity…resale closings actually dropped by 10.6% in Q3.

Sold Listings

21,207

-6% from 2023

Average

$428,925

2% from 2023

Typical

$265k to $475k

$262k to $469k in 2023

select any:
2024
2023
2022
2021
2020

Homes Sold per Price Range

A visual price spectrum representation

$2kto$44k$44kto$86k$86kto$128k$128kto$170k$170kto$253k$253kto$336k$336kto$420k$420kto$503k$503kto$586k$586kto$669k$669kto$752k$752kto$836k$836kto$919k$919kto$4.4M$4.4Mto$8.0M$8.0Mto$11.5M$11.5Mto$15.0M
2024151503395273,3705,8763,9912,3321,3508936343962731,0421621
2023121413587293,6826,2214,1282,4741,3979636803682851,0231612

The typical selling price did move up slightly (2%) versus 2023, but that’s mostly due to a small increase in the number of high-priced properties sold. On the distribution above, you’ll notice the ‘bump’ out to the right - that’s mostly because the distribution ‘buckets’ are wider on the edges. The bump includes homes sold between $900k and $4.4M. The core of the market didn’t change much, though we sold 6% less homes than in Q3 2023.

Selling Pace

Time to sell (days on the market, or DOM) is a great barometer for market performance, and this quarter it highlights an obvious slowdown. Average DOM was up 22% versus 2023, and unfortunately it’s not due to the high-end sector skewing the average. Take a look at the DOM distribution below:

Avg Days to Sell

67

22% from 2023

Typical Days to Sell

11 to 88

7 to 66 in 2023

select any:
2024
2023
2022
2021
2020

Days on the Market Distribution

The number of homes sold in each DOM range

to2727to5454to8181to108108to134134to161161to188188to215215to242242to492492to743743to993993to1,243
20249,0813,8082,4741,6801,162791487363295924119212
202311,8353,9072,1501,3018285123493092389925152

Note the significant drop in the number of listings sold in less than 30 days, and the consistent rise in listings sitting for 3-6 months. The good news? An average of 67 days on the market is still blazing fast…and considerably on the ‘seller’s market’ side of equilibrium.

The bad news: DOM is trending in the wrong direction. Note the growing spread between 2023 and 2024 in average DOM by month closed:

select any:
2024
2023
2022
2021
2020

Average Days-to-Sell for Each Month

AprilMayJuneJulyAugustSeptember
2024706664646671
2023716258545457

Trends: Number of Homes Sold

The number of sales per month has been a bit choppy this year, as we’ve mostly tracked 2023 except for June and August (which were not pretty in terms of closings.) That can mostly be linked to mortgage rates, as they peaked in May of this year and, on the way down, ramped back up in July before finally coming down to current levels.

select any:
2024
2023
2022
2021
2020

Sold Homes by Month Closed

AprilMayJuneJulyAugustSeptember
20247,6018,4477,5577,5097,0356,663
20237,3618,7218,8177,6028,0006,879

Negotiations & Discounts

The average discount from list price (difference between original list price and actual selling price) did increase by 5% year-over-year, but this one is a bit misleading. It’s actually caused by a reduction in the number of homes sold above list price (left of the white line on the distribution below):

Average

5%

28% from 2023

Typical

0% to 8%

0% to 6% in 2023

select any:
2024
2023
2022
2021
2020

Discounts Distribution - From Initial List Price

Number of homes sold from each discount rack

-45%to-34%-34%to-24%-24%to-13%-13%to-2%-2%to0%0%to2%2%to4%4%to6%6%to9%9%to11%11%to13%13%to15%15%to17%17%to25%25%to34%34%to42%42%to50%
20241218419854,3442,9003,5442,7132,0551,3591,0136464487821945031
2023916721,7225,6603,2413,5412,6311,8281,1598215293545731786528

New Construction Homes

Despite the slowing overall market, new home sales in Houston increased by a whopping 9% in Q3 2024 versus Q3 2023. The average price did slide 6% (down to $400k), mainly due to an increase in the number of homes sold in the $200k to $400k range.

Sold Listings

6,070

9% from 2023

Average

$400,570

-6% from 2023

Typical

$285k to $439k

$294k to $453k in 2023

select any:
2024
2023
2022
2021
2020

New Homes Sold per Price Range

A visual price spectrum representation

$90kto$123k$123kto$155k$155kto$188k$188kto$221k$221kto$276k$276kto$332k$332kto$387k$387kto$443k$443kto$498k$498kto$554k$554kto$609k$609kto$665k$665kto$720k$720kto$2.3M$2.3Mto$3.8M$3.8Mto$5.4M$5.4Mto$7.0M
2024411712181,0091,4441,127708459298170145102289132
202316471518011,3321,021716417300179145115289187

Builder Market Share

The two monsters Lennar Homes and DR Horton claimed a full 25% market share (for units sold) in Q3 or 2024. The usual suspects Perry Homes, Meritage, and Long Lake also made the top 5, with K Hovnanian and Century Communities sneaking in to the top 7 builders for units sold.

Available Units

10,723

Total Sold

6,070

Builder Discounts & Incentives

How’s this for some good news? The average builder new home discount increased by 28% in Q3 versus last year. That is a huge increase, and I’m not really sure if it’s related to builder corporate offices accepting reality…or just a shift in the marketing aspect of list price manipulation. Either way, it’s suggestive of a market that has offered new home buyers much more leverage when it’s time to negotiate. What a shift from just a few years ago.

Check out Newmark Homes with an average discount of 14%!

Average

5%

28% from 2023

Typical Discount

0% to 8%

0% to 6% in 2023

TL;DR

Houston’s real estate market was less than spectacular in 2024’s 3rd Quarter: closings were down 6% overall (10.6% in the resale market), though prices still managed to climb slightly. DOM continues to rise, but at an average of 67 days to sell, we’re still way ahead of equilibrium and, despite common buyer thought, well on the ‘seller’s market’ side of the spectrum.

Great buying opportunities are all around us, and builders are offering serious discounts again. Take advantage…we all know the market surge is coming after the election.

Check out all the statistics, charts, and graphs for Q3 of 2024

About the author

Johnny Schiro is the broker of Icon Real Estate and an active Houston Realtor. A former electrical engineer, he traded circuits for contracts in 2005 and hasn’t looked back.

Known for sharp, intelligent negotiating and seductive marketing (yep, homes have never looked hotter), Johnny has sold thousands of homes for individuals, families, investors, and builders. When he’s not closing deals, Johnny is a family man, a web dev & crypto nerd, football fanatic (Hook 'em!), and a golf & guitar hack.

Licensed in NY, Florida, and Colorado, Johnny’s “been there, seen that, I'm still in my prime” vibe is unmistakable. He’s seen it all—except a bad day in real estate.